'new generation qualitative research' is the title of the mindspace website. While I can't claim myself to be exactly new generation (having notched up some 20+ years in market research), the way we are using online at Mindspace to do focus group research is definitely of now and we're definitely one of the first to be doing it.The market for online focus groups seems to be cautiously gaining momentum, with good reason given the many benefits it offers. I wouldn't say that it replaces face-to-face qualitative research methods, but it definitely gives us another tool in the box and without doubt will soon become an established and sought-after research method.
1 comment:
Qualitative research can be used in any context where there is a need to explore attitudes or develop new ideas. Thanks a lot....
Bulletin-board Focus Groups
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